“Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.”
- Steuart Henderson Britt, Marketing Management and Administrative Action
Steve Jobs wasn’t a great engineer; he didn’t even have a master’s degree. But what he did excel at was marketing. He didn't wink in Dark, but he told the whole world what he was doing and the World Loved him for that. This is what allowed him to take Apple from a company on the brink of bankruptcy to where it is today.
It is not possible that we can replicate Marketing success of Apple or let's say, AirBnB's Guerrilla Marketing. Today, we live in a very different times, which requires us to have an Digital and Objective outlook to Marketing.
This book crack open the opaque system of Digital Marketing and gives insight about how to actually turn action into profits. Making your mark within the system. With this book you will always find the success that you deserve.
Every day, we expand and tackle new challenges together with our customers, and this book is supposed to compile our efforts to support entrepreneurial spirit and small businesses. With each day, new challenges appear and in the current fast paced world of technology and IT, it is important to stay one step ahead of things and never miss out on a moment to act. We made sure to cover all important points and compile everything that you need to know into these pages.
This book is split into three big parts: Entrepreneurship, Digital Amplification and Cloud Computing; each with their own chapters and topics that cover most of the tips and tricks to get you started. From dangerous business decisions and business innovation trends, to various tips on cash flow, online presence and e-commerce, we covered it all. At the end of each chapter, we also provided great quotes as food for thought.