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If you don’t have the little green lock from a trusted SSL certificate, Google Chrome will tag your site as Not Secure.
This is so important because Google will not only flag any site that does not load secure with HTTPS but will also penalize your search engine ranking. Our WordPress Security Specialist will make sure you comply with all the items Google requires that will make your site stay in good standing online and in online searches. Keep Google HAPPY!
HTTP is HyperText Transfer Protocol and HTTPS is HyperText Transfer Protocol Secure. The procedure for encrypting information and then exchanging it is called HyperText Transfer Protocol Secure (HTTPS).
Using HTTPS, the computers agree on a “code” between them, and then they scramble the messages using that “code” so that no one in between can read them. This keeps your information safe from hackers.
With HTTPS if anyone in between the sender and the recipient could open the message, they still could not understand it. Only the sender and the recipient, who know the “code,” can decipher the message.
HTTPS helps prevent intruders from tampering with the communications between your websites and your users’ browsers. Intruders include intentionally malicious attackers, and legitimate but intrusive companies, such as ISPs or hotels that inject ads into pages. Intruders exploit unprotected communications to trick your users into giving up sensitive information or installing malware, or to insert their own advertisements into your resources.
One common misconception about HTTPS is that the only websites that need HTTPS are those that handle sensitive communications. Every unprotected HTTP request can potentially reveal information about the behaviors and identities of your users. Some intruders look at the aggregate browsing activities of your users to make inferences about their behaviors and intentions, and to de-anonymize their identities.
Powerful, new web platform features, such as taking pictures or recording audio with
getUserMedia(), enabling offline app experiences with service workers, or building progressive web apps, require explicit permission from the user before executing. Many older APIs are also being updated to require permission to execute, such as the geolocation API. HTTPS is a key component to the permission workflows for both these new features and updated APIs.
Source: Google Read More.