Boosting Business with WooCommerce: Thakarshi Tea’s Successful eCommerce Implementation

Country: India / Industry: FMCG Manufacturing / Technology: WooCommerce / Year: 2021

Thakarshi Tea is a leading tea manufacturer in India, known for its high-quality, authentic Indian tea blends. The company has been in business for over 56 years and has a reputation for producing some of the best teas in the region.

However, in recent years, Thakarshi Tea has been facing challenges in expanding its customer base and reaching a wider audience. With the rise of eCommerce and the increasing importance of online sales, the company recognized the need to establish a strong online presence in order to continue growing its business. In order to accomplish this goal, Thakarshi Tea partnered with us to create a custom eCommerce site using the popular WooCommerce platform. The case study explains the problem statement, the solution proposed the implementation process, the results and the conclusion.

• Limited online presence, unable to fully take advantage of the eCommerce market
• Inadequate eCommerce functionality on their website
• Difficulty reaching and selling to customers outside of their immediate geographic region
• Inadequate product visibility
• Limited online marketing efforts
• Difficulty showcasing diverse product lines and creating a strong, recognizable brand online.
• Challenges in reaching new customers, increasing sales and establishing a stronger online presence.

• Propose the use of WooCommerce as the platform for building a custom eCommerce site
• Use WooCommerce’s robust eCommerce functionality to sell products online
• Integration with payment gateway and shipping providers
• Implementing SEO strategies to increase visibility and improve search engine ranking
• Designing the visually appealing layout, easy to navigate and show off products effectively
• Utilize WooCommerce’s marketing and analytics tools to track performance and create targeted campaigns
• Use of customer reviews and ratings to help improve the customer experience
• Setting up live chat support to respond to customer queries in real time.

• Platform Setup: Installing and configuring the WooCommerce plugin on the company’s existing website.
• Customization: Customizing the design and layout of the site to align with Thakarshi Tea’s brand and create an engaging user experience.
• Product Integration: Setting up the online store and integrating with the company’s product inventory to enable the sale of products online.
• Payment and Shipping Integration: Integrating with a payment gateway and shipping providers to enable secure online transactions and shipping logistics.
• Additional Features Implementation:
  • Gift Cards: setting up gift cards functionality to make it easy for customers to purchase and redeem gift cards for the products.
  • Coupons: adding the functionality to create and manage coupons and promo codes to offer discounts to customers.
  • Bundle products: group related products into “bundles” that could be sold together as a package deal.
  • Upsell and Xsell: implementing Upselling & Cross-selling techniques to increase order value and customer satisfaction
• SEO: Implementing SEO strategies to improve the site’s visibility and search engine ranking.
• Marketing and Analytics: Utilizing the built-in marketing and analytics tools in WooCommerce to track performance and create targeted campaigns.
• Reviews Management: Setting up automated reviews reminders and Implementing a review management system to monitor and respond to customer feedback helped improve the overall customer experience and increase trust in Thakarshi Tea’s brand.
• Support: Setting up live chat support and integrating with a customer support ticketing system to respond to customer queries in real-time.
• Social media integration: integrating with social media platforms to enable customers to share their purchase and refer friends.
• Testing and Deployment: Thoroughly testing the site for bugs and compatibility issues, and deploying the site live for customers.

With these steps, we were able to implement a complete and functional eCommerce solution that met all of Thakarshi Tea’s requirements and helped them establish a strong online presence.

• Setting up and configuring Google Analytics and Search Console
• Conducting a comprehensive SEO audit of the website to identify technical issues and opportunities for optimization
• Implementing structured data using schema markup to help search engines understand the content on the website
• Optimizing meta tags, including title tags and meta descriptions to improve visibility in search engine results
• Creating and submitting an XML sitemap to help search engines crawl and index the site more efficiently
• Creating and optimizing content and images to include relevant keywords
• Implementing 301 redirects to ensure that any broken links or deleted pages are properly redirected
• Enabling browser caching to improve website speed and performance
• Ensuring that the website is mobile-friendly and responsive, in order to improve its visibility on mobile search results
• Enabling SSL encryption to improve security and protect user data
• Building backlinks to the website through link-building campaigns and guest blogging
• Monitor the results and make necessary adjustments for better performance
• Participating in local SEO tactics if the business has a physical location
• Tracking the website ranking for target keywords using SEO tools
• Fixing website errors and crawl issues reported by Google Search console, if any.

• Increased online sales and revenue: The implementation of the custom eCommerce site has led to a significant increase in online sales and revenue for Thakarshi Tea.
• Widened customer base: With the new eCommerce site, Thakarshi Tea was able to reach a wider audience and attract customers from outside their immediate geographic region and was a truly PAN India brand with deliveries made to almost all states including to Andaman and Nicobar Islands
• Improved customer engagement: The site’s user-friendly design, easy navigation, and integrated live chat support have resulted in improved customer engagement and satisfaction.
• Enhanced Product Visibility: With the use of SEO techniques, the eCommerce site was able to achieve higher visibility on search engines, making it easier for customers to find Thakarshi Tea’s products.
• Better marketing and analytics: The built-in marketing and analytics tools in WooCommerce have allowed Thakarshi Tea to track performance and create targeted campaigns, leading to better ROI on marketing efforts.
• Improved customer experience: With additional features such as gift cards, coupons, bundle products, upsell and xsell, customer was able to get more value and better options to choose from.
• Increased brand recognition: The new eCommerce site has helped to establish Thakarshi Tea as a leading brand in the tea industry, and has helped to create a stronger online presence for the company.