Country: India / Industry: FMCG Manufacturing / Technology: WooCommerce / Year: 2021
Introducing Thakarshi Tea: A Leading Tea Manufacturer in India
Thakarshi Tea is a leading tea manufacturer in India, known for its high-quality, authentic Indian tea blends. The company has been in business for over 56 years and has a reputation for producing some of the best teas in the region.
However, in recent years, Thakarshi Tea has been facing challenges in expanding its customer base and reaching a wider audience. With the rise of eCommerce and the increasing importance of online sales, the company recognized the need to establish a strong online presence in order to continue growing its business. In order to accomplish this goal, Thakarshi Tea partnered with us to create a custom eCommerce site using the popular WooCommerce platform. The case study explains the problem statement, the solution proposed the implementation process, the results and the conclusion.
Limited Online Presence and Inadequate Product Visibility
- Limited online presence, unable to fully take advantage of the eCommerce market
- Inadequate eCommerce functionality on their website
- Difficulty reaching and selling to customers outside of their immediate geographic region
- Inadequate product visibility
- Limited online marketing efforts
- Difficulty showcasing diverse product lines and creating a strong, recognizable brand online.
- Challenges in reaching new customers, increasing sales and establishing a stronger online presence.
Solving Thakarshi Tea's Challenges with WooCommerce
- Propose the use of WooCommerce as the platform for building a custom eCommerce site
- Use WooCommerce’s robust eCommerce functionality to sell products online
- Integration with payment gateway and shipping providers
- Implementing SEO strategies to increase visibility and improve search engine ranking
- Designing the visually appealing layout, easy to navigate and show off products effectively
- Utilize WooCommerce’s marketing and analytics tools to track performance and create targeted campaigns
- Use of customer reviews and ratings to help improve the customer experience
- Setting up live chat support to respond to customer queries in real time.
Building a Strong Foundation
- Platform Setup: Installing and configuring the WooCommerce plugin on the company’s existing website.
- Customization: Customizing the design and layout of the site to align with Thakarshi Tea’s brand and create an engaging user experience.
- Product Integration: Setting up the online store and integrating with the company’s product inventory to enable the sale of products online.
- Payment and Shipping Integration: Integrating with a payment gateway and shipping providers to enable secure online transactions and shipping logistics.
- Additional Features Implementation:
- Gift Cards: setting up gift cards functionality to make it easy for customers to purchase and redeem gift cards for the products.
- Coupons: adding the functionality to create and manage coupons and promo codes to offer discounts to customers.
- Bundle products: group related products into “bundles” that could be sold together as a package deal.
- Upsell and Xsell: implementing Upselling & Cross-selling techniques to increase order value and customer satisfaction
- SEO: Implementing SEO strategies to improve the site’s visibility and search engine ranking.
- Marketing and Analytics: Utilizing the built-in marketing and analytics tools in WooCommerce to track performance and create targeted campaigns.
- Reviews Management: Setting up automated reviews reminders and Implementing a review management system to monitor and respond to customer feedback helped improve the overall customer experience and increase trust in Thakarshi Tea’s brand.
- Support: Setting up live chat support and integrating with a customer support ticketing system to respond to customer queries in real-time.
- Social media integration: integrating with social media platforms to enable customers to share their purchase and refer friends.
- Testing and Deployment: Thoroughly testing the site for bugs and compatibility issues, and deploying the site live for customers.
With these steps, we were able to implement a complete and functional eCommerce solution that met all of Thakarshi Tea’s requirements and helped them establish a strong online presence.
Implementing Technical SEO for Thakarshi Tea's eCommerce Site
- Setting up and configuring Google Analytics and Search Console
- Conducting a comprehensive SEO audit of the website to identify technical issues and opportunities for optimization
- Implementing structured data using schema markup to help search engines understand the content on the website
- Optimizing meta tags, including title tags and meta descriptions to improve visibility in search engine results
- Creating and submitting an XML sitemap to help search engines crawl and index the site more efficiently
- Creating and optimizing content and images to include relevant keywords
- Implementing 301 redirects to ensure that any broken links or deleted pages are properly redirected
- Enabling browser caching to improve website speed and performance
- Ensuring that the website is mobile-friendly and responsive, in order to improve its visibility on mobile search results
- Enabling SSL encryption to improve security and protect user data
- Building backlinks to the website through link-building campaigns and guest blogging
- Monitor the results and make necessary adjustments for better performance
- Participating in local SEO tactics if the business has a physical location
- Tracking the website ranking for target keywords using SEO tools
- Fixing website errors and crawl issues reported by Google Search console, if any.
Achieving Success: The Impact of Thakarshi Tea's eCommerce Implementation Using WooCommerce
- Increased online sales and revenue: The implementation of the custom eCommerce site has led to a significant increase in online sales and revenue for Thakarshi Tea.
- Widened customer base: With the new eCommerce site, Thakarshi Tea was able to reach a wider audience and attract customers from outside their immediate geographic region and was a truly PAN India brand with deliveries made to almost all states including to Andaman and Nicobar Islands
- Improved customer engagement: The site’s user-friendly design, easy navigation, and integrated live chat support have resulted in improved customer engagement and satisfaction.
- Enhanced Product Visibility: With the use of SEO techniques, the eCommerce site was able to achieve higher visibility on search engines, making it easier for customers to find Thakarshi Tea’s products.
- Better marketing and analytics: The built-in marketing and analytics tools in WooCommerce have allowed Thakarshi Tea to track performance and create targeted campaigns, leading to better ROI on marketing efforts.
- Improved customer experience: With additional features such as gift cards, coupons, bundle products, upsell and xsell, customer was able to get more value and better options to choose from.
- Increased brand recognition: The new eCommerce site has helped to establish Thakarshi Tea as a leading brand in the tea industry, and has helped to create a stronger online presence for the company.