A top-quality product description tells your target readers a story, engages them, and persuades them to purchase your product.
A well-knit product description performs two functions:
- Educates the readers about your amazing product
- Motivates them to make a purchase
All successful businesses craft product descriptions for these two purposes.
But most of the product descriptions are not written precisely. If you write according to these two purposes, nothing will stop your target people from becoming your regular customers.
If you are struggling to write an impeccable product description that converts and sells, you are at the right place.
This complete guide has covered you; you can write a winning e-commerce product description using these eight proven tips.
Here you go!
Eight Foolproof Tips for Writing the Best Product Description for Search Results and Sales
Undoubtedly, a product description is important for driving sales and appearing in the search results.
So, you have to craft product descriptions by keeping algorithms and humans in mind.
Know Your Ideal Customers
First things first!
Before diving into the writing phase, you have to conduct extensive product research on your item. This will help you a lot if you are producing an Amazon description.
You should know who your ideal customers are. In addition, you should do the work of documenting your target audience.
It would be best to be familiar with your ideal customers’ needs, pain points, and challenges. In this way, you can write a top-quality product description that counters all the hurdles to conversion.
The more you are familiar with your target audience, the easier it is to craft an eye-grabbing product description.
Analyze Your Competitors’ Copies
Doing product analysis of your competitors does not mean that you have to follow their way of writing and using keywords. Instead, you have to find out all the areas where they lack.
Additionally, highlight all the errors your competitors commit and make a list.
Once you have finished writing your product copy, you can review your content and ensure it is up to the mark.
Find Out Transactional Keywords
SEO is one of the best marketing factors that help you to drive conversions and boost sales. Therefore, using SEO tactics is one of the most authentic approaches to craft compelling product descriptions.
But what if I write a product description and then optimize it?
It is one of the worst mistakes you ever make in writing product copies.
Planning your copies and optimizing them at the same time can give you the best results.
For this, you have to do detailed keyword research to figure out the actual search intent of the target keywords.
Tools like Semrush and ahref can help you use the exact keywords for your product copies.
Most importantly, you have to use phrases directly related to your items.
Write A Keyword-Centric Title
Once you have done the competitors’ analysis and chosen the right keywords, it’s time to write top-level titles, headings, and subheadings for your copy.
A well-crafted title provides brief information about your product; accordingly, you have to add an attention-seeking element.
This will encourage readers to click through the title. Plus, you should keep titles under 60 characters. The results will not show any character or letter written outside this limit.
So what to do?
This is where a reliable letter counter comes into play. An authentic word counter online tool helps you keep track of characters, words, sentences, and paragraphs. It also unveils the total number of characters with or without spaces.
That’s why it is widely used by content writers, marketers, copywriters, professors, and even students. Furthermore, a letter counter lets you know when you have gone over the required character limit.
In order to start counting the characters of your product’s title, simply copy and paste the text in the text area. That’s it.
In a nutshell, using a letter counter is the best for writing content within character and word limit.
Make Use Of Bullet Points
It is always wise to add bullet points at the start of your product page. Then, expand your title a little bit and add some killer features, specifications, product benefits, and uses.
Plus, add some valuable chunks of text that help readers to make a strong course of action. Most importantly, you should avoid exaggeration.
Instead, attract ideal customers by painting the descriptive language. Also, insert a relevant keyword to its demanding place.
Focus On These Four Elements
Remember, readers have a short time span. Accordingly, you should launch all the specifications fast.
It should not negatively impact your product’s quality. Your content should be:
- Original: Share quality and credible information in your content.
- Concise: Use some smaller manageable chunks to write your product description.
- Clear: Use understandable language to write clear product copies.
- Compelling: Target people’s needs, pain points, and challenges! Show them that your product has the ultimate solution for their difficulties. People do not read the entire content. Instead, they skim content until something interesting appeals to their senses. So you have to make your copies readable and scannable.
Include A Strong FAQ Portion
Adding a considerable FAQ portion is one of the effective ways to persuade target customers. But, unfortunately, many copywriters ignore this section.
This is where you should put yourself in readers’ shoes. People find it daunting to email you and get their queries answered.
If their concerned questions are answered on the site, you can save their time. Hence, cover all the questions about your product’s benefits, specifications, usage, and delivery method.
Use Social Media Proof To Accelerate Sales
Social media is the best channel to drive conversions and increase sales. Thus, add social media proofs to your site. This will help people to make a buying decision.
Writing excellent product descriptions is not something to be ignored.
These eight result-driven tips will help you write a top-notch product description that boosts sales. Most significantly, it covers all the main points that help people improve their lives.
Remember, a comprehensive product description pays you back!