📝 The Top 5 Shopify Features You’re Probably Not Using (But Should Be)
Boost sales, simplify operations, and unlock your store’s full potential with these hidden Shopify gems.
Shopify is packed with powerful tools—but most store owners only scratch the surface.
If you’re only using the basics, you’re leaving money (and time) on the table.
Here are 5 powerful Shopify features that often go unnoticed—but can dramatically improve your store’s performance and user experience:
1. Shopify Flow (for Automation)
🛠️ What it is:
Shopify Flow is a powerful no-code automation tool designed for Shopify Plus users. It allows you to create workflows that automate routine tasks across your store and apps—without needing a single line of code.
⚡ Why it matters:
Time is money—especially in eCommerce. Shopify Flow saves you both by automating repetitive tasks like:
- Tagging high-value or VIP customers
- Sending low-stock or restock alert emails
- Automatically canceling high-risk or fraudulent orders
- Organizing orders by priority or fulfillment status
- Notifying team members when certain conditions are met
By letting Flow handle the busywork, you can focus more on growing your business instead of managing it manually.
🚀 Start using it:
If you’re on Shopify Plus, you can start using Shopify Flow right from your admin dashboard by installing the Shopify Flow app. It’s user-friendly, with drag-and-drop conditions and actions.
Not on Plus?
No worries—you can still automate tasks using third-party apps like:
- Zapier – connects Shopify with thousands of tools to automate workflows
- Arigato Automation – offers robust automation features even for non-Plus merchants
These tools can replicate many of Flow’s core functionalities and help you run your store more efficiently.
Pro Tip:
Start small. Automate one key task that eats up your time every week. Once you see the impact, expand from there.
2. Draft Orders
🛒 What it is:
Draft Orders let you create custom or manual orders directly from your Shopify admin. Instead of customers checking out themselves, you can build and send them a personalized invoice for payment.
💼 Why it matters:
Not every sale happens through the online storefront. Draft Orders are ideal for:
- Phone or email orders
- Custom pricing or discounts
- B2B transactions with negotiated terms
- Invoice-based sales instead of immediate checkout
You can include products, apply discounts, set taxes, add custom shipping rates, and even reserve inventory—all before sending the invoice link to the customer.
💡 Pro Tip:
Draft Orders are a game-changer for wholesale and customized product sales. If you offer bulk pricing or personalized bundles, Draft Orders let you handle those requests smoothly, without needing a separate app or manual process.
Bonus:
Once paid, the draft order converts to a regular order—keeping your records clean and organized.
3. Product Recommendations (via Shopify Search & Discovery App)
🧠 What it is:
Shopify’s Search & Discovery app leverages AI to deliver personalized product recommendations to your shoppers. It uses customer behavior, order history, and browsing patterns to suggest relevant items—right on your product pages, homepage, or cart.
📈 Why it matters:
Smart product recommendations do more than just look good—they:
- Boost average order value (AOV) through upsells and cross-sells
- Enhance product discovery, helping customers find items they didn’t even know they wanted
- Increase engagement and time on site, which also supports SEO and retention
Whether it’s “frequently bought together,” “similar items,” or “recommended for you,” these suggestions drive more meaningful interactions and purchases.
⚙️ Start using it:
- Go to the Shopify App Store and install the Search & Discovery app (it’s free).
- Customize how and where recommendations appear.
- Use rules to define which products should be shown together, or let Shopify handle it automatically with AI.
Pro Tip:
Pair this with strategic bundling or limited-time offers on recommended products to maximize conversions.
4. Shopify Markets
🌍 What it is:
Shopify Markets is a built-in tool that lets you manage global selling from a single dashboard. It helps you tailor the shopping experience for international customers without needing multiple stores or complex setups.
🌐 Why it matters:
If you’re selling worldwide—or plan to—you need more than just international shipping. With Shopify Markets, you can:
- Localize currencies and pricing for different countries or regions
- Translate content into multiple languages
- Assign custom domains for different markets (e.g., .co.uk, .com.au)
- Adjust duties, taxes, and shipping settings based on location
- Provide localized checkout experiences, boosting trust and conversions
This turns your store into a true global storefront—with control, visibility, and customization built in.
🎁 Bonus:
Shopify Markets significantly reduces reliance on third-party apps for cross-border commerce. Everything from language translation to currency conversion is native, secure, and easy to manage.
Pro Tip:
Use geolocation pop-ups to guide visitors to their localized version of your store, improving UX and increasing conversion rates.
5. Customer Segmentation
🔍 What it is:
Shopify now offers built-in customer segmentation using dynamic filters. This lets you group customers based on real-time data like purchase behavior, location, order value, and more—no extra tools or coding needed.
📊 Why it matters:
Segmentation empowers you to run highly targeted marketing campaigns that convert better. With the right segments, you can:
- Send personalized emails to repeat buyers
- Launch SMS campaigns for high-value customers
- Retarget inactive users with special offers
- Offer location-specific deals or shipping options
- Create loyalty programs for your top spenders
In short, segmentation helps you treat your customers like individuals, not just order numbers.
🛠️ Start using it:
- Go to your Customers section in the Shopify admin.
- Click “Create Segment” and use filters like purchase history, last order date, amount spent, and location.
- Save segments and use them in email campaigns, ads, or reports.
Pro Tip:
Combine customer segments with apps like Shopify Email, Klaviyo, or Omnisend to unlock hyper-personalized automations.
💡 Final Thoughts
The real power of Shopify lies beyond just adding products and processing orders. By tapping into these underused features, you can streamline operations, boost conversions, and build a smarter, more scalable online store.
Ready to unlock the full potential of your Shopify setup?
Let our experts handle the heavy lifting while you focus on growing your brand.
👉 https://gnosysdigital.com/product-category/shopify-services
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