Database Migration & Modernization for a US Media & Entertainment Conglomerate

Client Overview

Client: US-Based Diversified Media & Entertainment Conglomerate
Industry: Media & Entertainment
Project Duration: 24 Months
Project Scale: Migration of 800+ Oracle & SQL Server Databases

The client, one of the largest media and entertainment conglomerates in the United States, operates multiple business units spanning content production, distribution, and digital streaming. Facing spiraling RDBMS licensing costs and fragmented database infrastructure, they engaged Gnosys Digital to modernize and consolidate their databases on TD Web Services (TDWS) cloud using MariaDB and MongoDB.

The Challenge

The client’s existing database landscape had grown increasingly complex and costly over time.
Key challenges included:

• Over 800 heterogeneous databases are spread across Oracle and SQL Server
  
• High recurring proprietary licensing and support fees
  
• Fragmented infrastructure across multiple environments
  
• Frequent performance bottlenecks and downtime
  
• Lack of automation in migration and validation workflows
  
• Absence of a unified cloud environment for data hosting and management
  

Objectives

The project aimed to transform the client’s data ecosystem with a focus on performance, cost optimization, and scalability.

Primary objectives included:

• Eliminate proprietary database dependencies and reduce licensing costs
  
• Migrate all workloads to TDWS Cloud Infrastructure.
  
• Standardize on open-source technologies (MariaDB and MongoDB)
  
• Automate migration, validation, and testing pipelines
  
• Improve data consistency, performance, and reliability.
  
• Ensure security and compliance across all data operations.
  

Our Approach

1. Discovery & Assessment

Conducted a detailed audit of all 800+ databases using automated scanning tools to identify workloads, dependencies, and compatibility gaps.

2. Architecture Blueprint

Designed a TDWS-native cloud architecture, mapping Oracle and SQL Server workloads to MariaDB and MongoDB clusters with scalability and redundancy.

3. Automation Framework

Developed a custom migration pipeline to automate schema transformation, data validation, and performance benchmarking.

4. Phased Migration

Executed the migration in a 24-month phased rollout, ensuring minimal business disruption and zero data loss during cutover.

5. Quality Validation & Deployment

Applied automated validation scripts, ran performance benchmarking, and deployed workloads on TDWS-managed MariaDB/MongoDB clusters with centralized monitoring.

Solution Delivered

A. Technology Solution

• Migrated all Oracle & SQL Server databases to:
  
  • MariaDB on TD Web Services (TDWS)
    
  • MongoDB on TD Web Services (TDWS)
    
• Automated schema conversion and data optimization
  
• Implemented multi-datacenter TDWS cloud architecture
  
• Established centralized monitoring, alerting, and performance dashboards
  

B. Functional Highlights

• 70% reduction in manual migration effort through automation
  
• End-to-end validation pipeline ensuring zero data loss. s.s
  
• Compatibility mapping between Oracle and MariaDB schemas
  
• Incremental sync with live cutover readiness
  

C. Security & Infrastructure

• Multi-zone TDWS deployment ensuring 99.98% upti.me.
  
• Daily automated backups and point-in-time restore capability
  
• Role-Based Access Control (RBAC) for governance
  
• Data encryption at rest and in transit
  

Implementation Summary

Business Impact

The modernization enabled faster content delivery, smoother operations, and long-term cost predictability for the client’s technology ecosystem.

Technologies Used

• TD Web Services (TDWS) Cloud Infrastructure
  
• MariaDB & MongoDB (TDWS)
  
• Oracle → MariaDB Migration Toolkits
  
• SQL Server → MariaDB Accelerators
  
• Python, PHP, Node.js for Validation Frameworks
  
• TDWS Monitoring & Alerting Suite
  

Why Gnosys Digital

• Proven expertise in database modernization and cloud transformation
  
• Specialized in replacing proprietary RDBMS systems with open-source platforms
  
• End-to-end execution, from strategy and assessment to deployment and support
  
• Deep integration experience with TD Web Services infrastructure
  
• Transparent engagement model and measurable ROI
  

Client Testimonial

Gnosys Digital helped us achieve a scalable, cost-effective, and high-performance database foundation. Their automation-driven approach significantly reduced migration challenges.
VP, Technology (Media & Entertainment Conglomerate)

Conclusion

By combining automation, cloud-native design, and open-source technology, Gnosys Digital helped the client transform a legacy database environment into a modern, efficient, and future-ready data foundation, securely hosted on TD Web Services Cloud.

Get Started

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