Client Overview
Client:Leading Multi-format Grocery & FMCG Retailer in Ahmedabad
Industry: Retail (Supermarkets + Fresh Stores + Q-commerce)
Project: Implementation of a full omnichannel eCommerce platform with automated inventory, store-level fulfilment, and zone-based 90-minute delivery across Ahmedabad.
Snapshot
Before:
- Offline-first operations with no unified eCommerce platform.
- Inventory mismatches lead to high stockouts and lost sales.
- Manual picking & dispatch causing slow fulfilment and customer dissatisfaction.
After:
- Unified online store with all stores enabled as micro-fulfilment centers.
- Real-time inventory sync across online & offline channels.
- 60–90 minute hyperlocal delivery with automated routing, boosting customer loyalty.
A prominent multi-format retail chain headquartered in Ahmedabad, operating supermarkets, neighborhood fresh stores, and quick-commerce outlets across Gujarat.The business specializes in daily essentials, fresh produce, and home and personal care categories, serving thousands of walk-in and delivery customers every day.
Business Challenge
The retailer faced several operational and technology bottlenecks that slowed down their move toward a true omnichannel model:
- No unified online ordering system for fresh and grocery.
- Inventory updates were manual, leading to stockouts and incorrect online visibility.
- Store-level promotions were not reflected online in real-time.
- Delivery across Ahmedabad required precise, efficient zone-based routing.
- Picking and packing were executed manually, resulting in slow fulfilment and high operational costs.
- They required a scalable “store-as-warehouse” model to compete in the hyperlocal delivery space.
Project Objectives
The organization aimed to:
- Launch a full omnichannel commerce platform for grocery and fresh categories.
- Enable every store to function as an independent micro-fulfillment center.
- Deliver orders within 60 to 90 minutes across high-demand zones in Ahmedabad.
- Sync inventory, pricing, and promotions directly with the central Odoo ERP in real-time.
- Reduce stockouts and perishable wastage through accurate data.
- Deploy an intuitive picking app for store teams to minimize training time and errors.
Gnosys Digital Approach
1. Discovery and Workflow Mapping
- Assessed in-store processes, replenishment patterns, and the ERP–POS framework.
- Identified high-volume zones, peak-hour order flow, and fast-moving SKUs to optimize the initial setup.
2. Solution Blueprint
- Designed a headless omnichannel architecture for maximum flexibility and speed.
- Defined real-time inventory and promotion sync pipelines from Odoo ERP.
- Recommended a pilot-first rollout in 3 key stores to validate workflows and reduce operational risk.
3. Development and Integration
- Built responsive web and mobile storefronts for a seamless customer experience.
- Developed a lightweight, intuitive picking app for store staff, focusing on ease of use.
- Integrated Odoo ERP for dynamic inventory, pricing, and promotions.
- Connected multiple delivery partners via API for automated last-mile fulfilment.
4. Phased Rollout
- Stage 1:Pilot deployment in 3 Ahmedabad stores, enabling immediate customer feedback and iterative improvements before the full rollout.
- Stage 2: Expansion to 5 additional stores after validating and refining workflows.
- Stage 3:Full rollout to 20stores with automated QA and centralized performance monitoring.
Solution Delivered
Omnichannel Commerce Platform
- Real-time stock visibility at individual store levels.
- Dynamic pricing and promotions synced directly from ERP/POS.
- Customer-facing website and app built on a flexible, API-first headless commerce engine.
Store-as-Warehouse Model
- Intelligent order routing directs online orders to the closest store with available inventory.
- Geo-fencing and zone mapping to optimize delivery times and costs.
- Priority fulfilment workflows for perishables and express orders to minimize waste and meet promises.
Automation Framework
- Automated inventory sync (nightly for full refresh, intra-day for fast-moving SKUs).
- Change Data Capture (CDC) for immediate updates on critical product availability.
- Automated publishing of store offers, combo deals, and time-sensitive festival promotions.
Store Staff App
- Streamlined interface for picking, packing, and dispatch.
- Onboarding was completed in under an hour, minimizing disruption.
- Intelligent SKU substitute suggestions during stockouts to preserve order value.
Implementation Highlights
- MVP delivered in 6 weeks, enabling a rapid market entry and early feedback loop, with a full 20-store rollout completed over 6 months.
- Hosted on a scalable cloud infrastructure for high performance and reliability.
- Intensive training program for store champions and cluster managers to ensure smooth adoption.
- Seamless integration with local hyperlocal delivery partners.
- Central dashboards for real-time store performance and operational insights.
Business Impact
- 30%increase in online order fulfilment rate within 3 months.
- 40% drop in stockouts for the top 200 high-velocity SKUs.
- 25%rise in average order value driven by AI-powered bundles and dynamic promotions.
- 60–90minute delivery window consistently achieved across major Ahmedabad zones.
- 18%reduction in perishable wastage due to improved inventory accuracy and fulfilment logic.
- Staff onboarding time reduced from days to under one hour, slashing training costs.
Technologies Used
- Headless eCommerce (API-first Architecture)
- Android and iOS Store Picker App
- Odoo ERP Integration
- Geo-fencing and Routing Engine
- Cloud Hosting & CDN (Scalable Infrastructure)
- Real-time Inventory and Promotion Sync
Client Testimonial
“Gnosys Digital didn’t just build us a platform; they transformed our operating model. Achieving 90-minutedelivery and a 40% reduction in stockouts has fundamentally changed how we compete. Their pilot-first approach de-risked the project, and their team became true partners in our omnichannel success.“
COO, Ahmedabad Retail Chain
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