Micro-influencers are individuals that have between 1,000 to 1,000,000 followers/audience members and are considered experts in their respective niche. We Cover Fashion & Beauty Niche in this specific account.
These smaller, more focused fashion & Beauty niche experts connect on a deeper level with our audiences and generate greater engagement.
In fact, influencers with 1,000 + followers generated 85% higher engagement than those having 1M follower, and as the number of followers increases the engagement tends to decrease because they don’t have focused on a specific niche.
Staying within that 1,000 to 100,000 followers proves to be the sweet spot.
It just makes sense — a smaller audience means much more hands-on, personal interaction and we all know that’s marketing gold these days.
With a smaller number of followers, micro-influencers followings tend to see themselves as peers of the influencer rather than fans – and 84% of consumers say they trust recommendations from peers over advertising.
Leveraging micro-influencers who are followed by your target audience not only put your service or product in front of the right people but slaps on a glossy coating of social proof.