Client Overview
Client: Thakarshi Tea
Industry: Tea Manufacturing
Project Duration: 10 Weeks
Project Scale: Complete WooCommerce Store Development
Thakarshi Tea is one of India’s most respected tea manufacturers, known for its authentic, premium-quality blends. With over 56 years in the industry, the brand holds a strong offline presence. As consumer shopping behaviour shifted online, the company recognised a need to expand digitally and reach customers across India. They partnered with our team to build a robust WooCommerce store that could support nationwide sales, increase brand visibility, and improve customer engagement.
The Challenge
Thakarshi Tea’s previous website acted only as a brochure site and lacked the features needed to drive online revenue.
Key challenges included:
- No eCommerce functionality to facilitate online purchases
- Poor product visibility for their full range of tea blends
- Limited online marketing and digital outreach
- No tools for customer engagement (reviews, live chat, personalised promotions)
- Difficulty showcasing diverse product lines and bundle options
Impact: These limitations restricted growth and prevented the brand from tapping into India’s fast-growing e-commerce market.
Objectives
The project aimed to develop a scalable, high-performing WooCommerce store capable of supporting marketing, sales, and customer engagement initiatives.
Primary objectives included:
- Build a fully functional WooCommerce store
- Enhance product visibility with categories, images, and descriptions
- Set up secure payment gateways and nationwide shipping
- Implement strong SEO foundations for organic growth
- Integrate marketing tools for promotions, upselling, and customer retention
- Improve user experience with live chat, coupons, and product bundles
Our Approach
1. Discovery & Planning
We conducted a complete assessment of the existing website, reviewed product categories, and outlined the required eCommerce architecture. Mapped shipping zones, payment needs, and product variations for smooth implementation.
2. eCommerce Architecture Blueprint
Defined a WooCommerce-first structure that included product data models, category mapping, SEO foundations, schema integration, and marketing add-ons.
3. Step-by-Step Implementation Framework
Developed a custom design aligned with Thakarshi Tea’s brand identity. Added shipping integrations, marketing tools, and advanced eCommerce features to support upselling, bundles, and customer engagement.
4. Product & Catalogue Setup
Added all product lines with detailed descriptions, images, attributes, and categorisation to improve navigation and search visibility.
5. Quality Testing & Deployment
Conducted complete cross-device and cross-browser QA. Performed test orders, validated transactions, fixed issues, and deployed the website successfully for PAN India operations.
Solution Delivered
A. Technology Solution
- Fully configured WooCommerce store
- Custom design aligned with brand identity
- Product catalogue setup with all varieties
- Secure payment gateway integration
- Nationwide shipping setup (including Andaman and Nicobar Islands)
- Schema markup and SEO enhancements
- Gift cards, a coupon system, and product bundles
- Analytics, Search Console, and tracking setup
B. Functional Highlights
- User-friendly product navigation and filtering
- Upsell and cross-sell features to increase order value
- Automated review system for credibility
- Live chat integration for real-time support
- Personalised promotions via coupons and offers
- Technical SEO optimisation for higher visibility
C. Infrastructure & Performance
- SSL implementation for secure transactions
- Browser caching for better speed
- Optimised images and metadata
- WooCommerce analytics for continuous monitoring
- Scalable structure for future product expansion
Implementation Summary
| Parameter | Details |
| Duration | 10 Weeks |
| Scope | Full WooCommerce Implementation |
| Delivery Methodology | Agile – Multi-stage Execution |
| Product Count | Multiple tea varieties across categories |
| Key Add-ons | Gift Cards, Bundles, Coupons, Schema, Reviews |
| Payment & Shipping | PAN India coverage |
Business Impact
| Metric | Impact |
| Sales Growth | Significant rise in online revenue |
| Customer Reach | Expanded nationwide presence |
| SEO Visibility | Improved rankings and product discoverability |
| Customer Engagement | Higher retention through reviews, live chat, and coupons |
| Marketing ROI | Better targeting via WooCommerce analytics |
| User Experience | Increased satisfaction and repeat purchases |
The new WooCommerce platform allowed Thakarshi Tea to grow beyond local reach and establish itself as a strong digital brand with a modern, conversion-focused online store.
Technologies Used
- WordPress CMS
- WooCommerce
- Secure Payment Gateways
- Shipping Provider APIs
- Schema Markup
- Google Analytics & Search Console
- Gift Card & Coupon Systems
- Reviews and Upsell Plugins
- SSL & Caching Tools
Why Gnosys Digital
- Expertise in e-commerce development for traditional businesses
- Strong focus on SEO, performance, and conversion optimisation
- Custom solutions aligned with brand identity
- End-to-end support from planning to deployment
- Data-driven approach using analytics and performance tracking
Client Testimonial
Partnering with Gnosys Digital helped us transition smoothly into e-commerce. Our online store is now functional, visually appealing, and easy to manage. The automation, SEO optimisation, and additional features have boosted our sales and improved customer satisfaction. Their team was professional, responsive, and extremely knowledgeable.
[Thakarshi Tea]
Conclusion
By implementing a custom WooCommerce store with advanced features, SEO optimisation, and customer-focused enhancements, Thakarshi Tea achieved:
- A stronger nationwide digital presence
- Higher sales and customer retention
- Improved brand engagement
- A scalable foundation for long-term online growth
Get Started
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