“Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.”
– Steuart Henderson Britt, Marketing Management and Administrative Action
Steve Jobs wasn’t a great engineer; he didn’t even have a master’s degree. But what he did excel at was marketing. He didn’t wink in Dark, but he told the whole world what he was doing and the World Loved him for that. This is what allowed him to take Apple from a company on the brink of bankruptcy to where it is today.
It is not possible that we can replicate Marketing success of Apple or let’s say, AirBnB’s Guerrilla Marketing. Today, we live in a very different times, which requires us to have an Digital and Objective outlook to Marketing.
This book crack open the opaque system of Digital Marketing and gives insight about how to actually turn action into profits. Making your mark within the system. With this book you will always find the success that you deserve.